12/24/2023 0 Comments For windows instal Blue Ocean StrategyIn principle the BOS frameworks and tools consist of strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map and blue ocean idea index. In some instances it has been pointed out that the innovation is merely an experimental process BOS on the other hand offers logical, efficient and reproducible methodologies and processes in search of innovation through the existing and also new firms. BOS does not seek a company to do better than its rivals in a competitive market but rather its aim is to craft new market space otherwise known as a blue ocean hence rendering competition immaterial.( 2009).BOS usually creates and offers a set of methodologies and tools that are used in generating new market space. How does the strategy Operate?īlue Ocean Strategy (BOS) first principle is the concurrent chase of differentiation and low cost. Blue ocean will bring a change for in the past competition has always been base on red ocean strategy ( Robert Morris 2005). First the book by the two authors is as a result of study of more than 150 strategic moves spanning more than 30 industries over a period of 100 years. According to Kim and Mauborgne 2007 the concept of the Blue Ocean strategy operates on nine key principles. Blue Ocean is a metaphor that was developed by W.
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